Lou Lou Lips was founded in February 2015 by Louise Griffin, a Melbourne based makeup artist.

Conceived from her efforts to find the perfect lipstick solution for each client, the then-24-year-old Louise Griffin launched Lou Lou Lips in 2016.

Today Lou Lou Lips has two ranges;
The Goddess range - a collection of seven semi-matte, hydrating lipsticks named after seven influential Goddesses - and ALIAS - which consists of four creamy matte, long lasting lipsticks inspired by women who challenged the status quo with intelligence and strength whilst under the guise of a man. Currently there are also two limited edition ALIAS lipsticks, bringing this collection to a total of six in the range.

. . . Louise Griffin combines an innate aptitude for entrepreneurship with an unwavering passion for her industry.

For Louise, lipstick has always been that finishing touch of confidence, she wants other women to feel the same.